Remember this internet ad?
People who clicked on the ad, were whisked to what appeared to be a news site featuring an investigation into the wonder of some product, available for a free trial. There they may have seen a reporter, Julia Millar at News 6, who gushed, “I couldn’t be any happier with the results.”
Well, millions of people did click on these ads, which ran tens of billions of times, according to the Federal Trade Commission.
The problem was, the whole thing was fake.
The health claims were fake, the news sites were fake, the testimonials were fake, the glowing comments under the stories were fake and, often, the free trial wound up being fake — as many consumers later realized when they found unwanted charges on their credit cards.
Even Julia Millar at News 6 was a fake. Her story about losing an astonishing 25 pounds in four weeks on a combination of acai berries and a colon cleanser was fake too. Even Julia Millar the person was a fake – - although the pictures used were of a real and unwitting person, French newswoman Melissa Theuriau.
Everything was a fake. A blatant lie to steal your money.
The moral of the story: If it sounds too good to be true, it probably is.
So who to trust in this day of weight loss scams every which way you look?
The doctor. Doctors in real weight loss clinics that you can call and talk to in person.
After all, why would you give your money to an unlicensed, uncertified person or agency that maybe doesn’t know the first thing about weight loss. It’s your body and your health that we’re talking about here, not just food for the dog (although some of us might be more careful with the dog food than our own health!)
So… RULE #1 of weight loss – start at the top of the pecking order, not the bottom. Check out only licensed, certified weight loss clinics with live doctors that you can talk to for your weight loss success.
And remember RULE #2 of weight loss – don’t believe anything that sounds too good to be true. There is no silver bullet and no magic formula. There are things that can help – like HCG – but even then losing the weight never happens automatically.